College Name | Lala Lajpatrai Institute of Management
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Name of the Event | Mystery Shoppers Challenge – Private Labels in Retail |
Resource Person / Judge | Ms. Akansha Anil
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Date & Time |
06th November, 2025, 10.30 A.M. to 1.30 P.M.
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Faculty In charge | Prof. Manisha Sayani
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Description
| The Marketing department of Lala Lajpatrai Institute of Management (LLIM) organised an event named as The “Mystery Shoppers Challenge – Private Labels in Retail”. It was an experiential, field-based event designed to bridge classroom learning with real-world retail practice. The challenge invited student teams to step into the role of mystery shoppers and critically evaluate how private label brands are positioned, displayed, and experienced in actual retail environments.
Students visited selected retail outlets as mystery shoppers and observed key elements such as product placement, in-store communication, packaging, pricing, promotions, and staff interaction for private label products. They compared private label brands with competing national brands on parameters like visibility, value perception, and overall shopper experience. They also collected real-time data, photographs, and shopper insights to support their analysis. In the presentation round, teams presented its findings through a structured PPT: · Showcasing their store visit observations and analyses. · Highlighting gaps and opportunities in private label marketing and merchandising. · Proposing practical recommendations to improve shopper engagement and sales for private labels. An invited industry professional evaluated the teams on clarity of problem understanding, depth of analysis, application of marketing concepts, creativity of recommendations, and quality of presentation. The event concluded with feedback from the judge, declaration of winning teams, and a brief reflection on how such field-based challenges help students develop sharper shopper insight, analytical thinking, and presentation skills.
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