Lala Lajpatrai Institute of Management

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Guest session on ‘Marketing Analytics & Intelligence’

College Name

LLIM

                                                                                                     

Name of the Event 

 

Guest session on ‘Marketing Analytics & Intelligence’

Resource Person

Prof. Eshwar Krishnakumar

 

 

Date & Time

 

3rd Feb’25 (11 am to 1 pm)

 

Faculty In charge

Prof. Nitu Nair & Prof. Sandeep Bhanot

 

 

Description

 

Prof. Eshwar explained about the importance of Marketing Analytics to the first year MMS students (Batch 2024-26). He highlighted how this knowledge will help them in their careers and their placements. Marketing Analytics has assumed a very important role and companies are using marketing analytics to understand the consumer behavior and psychology of customers.

Them he explained the important tools in marketing analytics like Python, Power BI, Tableau and R. He explained to the students how these softwares can be installed and then how they can be used on excel data.   

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Sign up to get application tips, explore student stories and find out about our latest events.

College Name

LLIM

                                                                                                     

Name of the Event 

 

Guest session on ‘Marketing Analytics & Intelligence’

Resource Person

Prof. Eshwar Krishnakumar

 

 

Date & Time

 

3rd Feb’25 (11 am to 1 pm)

 

Faculty In charge

Prof. Nitu Nair & Prof. Sandeep Bhanot

 

 

Description

 

Prof. Eshwar explained about the importance of Marketing Analytics to the first year MMS students (Batch 2024-26). He highlighted how this knowledge will help them in their careers and their placements. Marketing Analytics has assumed a very important role and companies are using marketing analytics to understand the consumer behavior and psychology of customers.

Them he explained the important tools in marketing analytics like Python, Power BI, Tableau and R. He explained to the students how these softwares can be installed and then how they can be used on excel data.   

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