Lala Lajpatrai Institute of Management (LLIM), Mumbai had organized the National Seminar on “Value Driven Marketing: Challenges & Opportunities”on 14th March, 2020 in the institute seminar hall.
The seminar began with dignitaries lighting of the lamp and paying their tribute to Shri. Lala Lajpatraiji. The dignitaries of the inaugural session consisted of Mr. Sailesh Mishra– Chief Guest, Dr. V. B. Angadi – Director, LLIM & Dr. Asha Aggarwal- Student Counselor. &Dr. H. J. Bhasin – HOD Marketing &MMS Coordinator. Dr. Kamalji Gupta, Chairman, LLIM could not inaugurate the seminar due to some unavoidable commitments, however, conveyed his best wishes for the seminar. Director, Dr. V. B. Angadi extended a warm welcome. Dr. Angadi emphasized the relevance of the seminar theme and highlighted the significant growth of the institute over last few years.
In his inaugural address, the Chief Guest of the seminar- Mr. Sailesh Mishra – Founder President – Silver Innings Grouphighlighted different aspects ofvalue driven marketing through social engineering.In the keynote address, Mr. Gaurav Agarwal –Senior Manager – Sales & Operations, Directi presented some of the amazing facts regarding the redefining the brands and innovation essential for value driven marketing.In his address, Ms. Pankhuri Kumari, Co-Founder & CEO, BlackSwan Creativediscussed the significant role of data driven technology and branding for creating value to the customers. Later, the students presented research papers on the emerging areas ofvalue driven marketing. The seminar was well attended by nearly 120 delegates. The valedictory session was concluded with vote of thanks by Dr. H.J.