Lala Lajpatrai Institute of Management

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Mystery Shoppers Challenge – Private Labels in Retail

College Name

Lala Lajpatrai Institute of Management

                                                                                                     

Name of the Event 

Mystery Shoppers Challenge – Private Labels in Retail

Resource Person / Judge

Ms. Akansha Anil

 

 

Date & Time

 

06th November, 2025, 10.30 A.M. to 1.30 P.M.

 

Faculty In charge

Prof. Manisha Sayani

 

 

Description

 

The Marketing department of Lala Lajpatrai Institute of Management (LLIM) organised an event named as  The “Mystery Shoppers Challenge – Private Labels in Retail”. It was an experiential, field-based event designed to bridge classroom learning with real-world retail practice. The challenge invited student teams to step into the role of mystery shoppers and critically evaluate how private label brands are positioned, displayed, and experienced in actual retail environments.

 

Students visited selected retail outlets as mystery shoppers and observed key elements such as product placement, in-store communication, packaging, pricing, promotions, and staff interaction for private label products. They compared private label brands with competing national brands on parameters like visibility, value perception, and overall shopper experience. They also collected real-time data, photographs, and shopper insights to support their analysis.

In the presentation round, teams presented its findings through a structured PPT:

·         Showcasing their store visit observations and analyses.

·         Highlighting gaps and opportunities in private label marketing and merchandising.

·         Proposing practical recommendations to improve shopper engagement and sales for private labels.

An invited industry professional evaluated the teams on clarity of problem understanding, depth of analysis, application of marketing concepts, creativity of recommendations, and quality of presentation. The event concluded with feedback from the judge, declaration of winning teams, and a brief reflection on how such field-based challenges help students develop sharper shopper insight, analytical thinking, and presentation skills.

 

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College Name

Lala Lajpatrai Institute of Management

                                                                                                     

Name of the Event 

Mystery Shoppers Challenge – Private Labels in Retail

Resource Person / Judge

Ms. Akansha Anil

 

 

Date & Time

 

06th November, 2025, 10.30 A.M. to 1.30 P.M.

 

Faculty In charge

Prof. Manisha Sayani

 

 

Description

 

The Marketing department of Lala Lajpatrai Institute of Management (LLIM) organised an event named as  The “Mystery Shoppers Challenge – Private Labels in Retail”. It was an experiential, field-based event designed to bridge classroom learning with real-world retail practice. The challenge invited student teams to step into the role of mystery shoppers and critically evaluate how private label brands are positioned, displayed, and experienced in actual retail environments.

 

Students visited selected retail outlets as mystery shoppers and observed key elements such as product placement, in-store communication, packaging, pricing, promotions, and staff interaction for private label products. They compared private label brands with competing national brands on parameters like visibility, value perception, and overall shopper experience. They also collected real-time data, photographs, and shopper insights to support their analysis.

In the presentation round, teams presented its findings through a structured PPT:

·         Showcasing their store visit observations and analyses.

·         Highlighting gaps and opportunities in private label marketing and merchandising.

·         Proposing practical recommendations to improve shopper engagement and sales for private labels.

An invited industry professional evaluated the teams on clarity of problem understanding, depth of analysis, application of marketing concepts, creativity of recommendations, and quality of presentation. The event concluded with feedback from the judge, declaration of winning teams, and a brief reflection on how such field-based challenges help students develop sharper shopper insight, analytical thinking, and presentation skills.

 

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