Lala Lajpatrai Institute of Management

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Marketing and Operations Seminar on “Phygital India: Navigating the New Consumer Landscape”

The Marketing and Operations Departments jointly organized a seminar on “Phygital India: Navigating the New Consumer Landscape” on 15th March 2026. The session featured insightful talks by Mr. Sameer Nanjangud, Manager, Lubrizol, and Mr. Aditya Lakotia, CEO, Vikrant Logistics, who shared industry perspectives on integrating physical and digital channels to meet evolving consumer expectations. The speakers highlighted emerging trends, operational challenges, and innovative strategies shaping the phygital ecosystem. The seminar concluded with engaging student presentations, providing a platform for learners to showcase their ideas and enhancing their understanding of the rapidly transforming consumer landscape.

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Sign up to get application tips, explore student stories and find out about our latest events.

The Marketing and Operations Departments jointly organized a seminar on “Phygital India: Navigating the New Consumer Landscape” on 15th March 2026. The session featured insightful talks by Mr. Sameer Nanjangud, Manager, Lubrizol, and Mr. Aditya Lakotia, CEO, Vikrant Logistics, who shared industry perspectives on integrating physical and digital channels to meet evolving consumer expectations. The speakers highlighted emerging trends, operational challenges, and innovative strategies shaping the phygital ecosystem. The seminar concluded with engaging student presentations, providing a platform for learners to showcase their ideas and enhancing their understanding of the rapidly transforming consumer landscape.

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