Lala Lajpatrai Institute of Management

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College Name

LLIM

                                                                                                     

Name of the Event 

 

MDP on ‘Marketing Analytics & Intelligence’

Resource Person

Prof. Eshwar Krishnakumar

 

 

Date & Time

 

9th & 10th May ’25 (10 am to 5 pm)

 

Faculty In charge

Prof. Nitu Nair & Dr. Sandeep Bhanot

 

 

Description

 

Day 1: Python programming dealing with EDA – Exploratory Data analysis. Shown an example by uploading excel or csv file in Python Jupyter notebook .

Exporting and Importing excel files and analyzing it with analytical graphs and charts using Python codes.  Explained what is labeled and unlabeled data.

Demonstrated with the help of a marketing dataset on excel sheet having various types of columns.

Day 2: Came up with Power BI and Tableau with attractive dashboards by uploading excel sheets.

Also came up with features like slicing(filtering), formatting and sorting dataset in Power BI.

Explained about free and paid up subscriptions of Analytics tools like Power BI and Tableau.