Lala Lajpatrai Institute of Management

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Media Planning

The Department of Marketing organized a guest session on “Media Planning” . The resource person for the session was Mrs. Puja Kumar, Former Vice President – Communication and Public Relations at Passion 4 Communication Pvt. Ltd. The session was planned with the objective of bridging the gap between academic knowledge and industry practices, while providing students with first-hand exposure to the role and importance of media planning in today’s communication landscape.

Mrs. Kumar began by introducing the concept of media planning and explained how it serves as a backbone of effective marketing communication. She highlighted the significance of making strategic choices in designing a media mix and discussed how organizations balance traditional and digital platforms to achieve the desired reach and impact. To make the discussion more engaging, she shared industry examples and real-life campaigns from her professional journey, allowing students to connect theoretical knowledge with practical application. Students actively participated by raising queries on topics like selecting between traditional and digital media, evaluating campaign success, and exploring career opportunities in media planning and public relations.

By the end of the lecture, students gained valuable learning outcomes, including a clearer understanding of the media planning process, exposure to industry practices, awareness of current trends, and motivation to explore careers in media, advertising, and PR.

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The Department of Marketing organized a guest session on “Media Planning” . The resource person for the session was Mrs. Puja Kumar, Former Vice President – Communication and Public Relations at Passion 4 Communication Pvt. Ltd. The session was planned with the objective of bridging the gap between academic knowledge and industry practices, while providing students with first-hand exposure to the role and importance of media planning in today’s communication landscape.

Mrs. Kumar began by introducing the concept of media planning and explained how it serves as a backbone of effective marketing communication. She highlighted the significance of making strategic choices in designing a media mix and discussed how organizations balance traditional and digital platforms to achieve the desired reach and impact. To make the discussion more engaging, she shared industry examples and real-life campaigns from her professional journey, allowing students to connect theoretical knowledge with practical application. Students actively participated by raising queries on topics like selecting between traditional and digital media, evaluating campaign success, and exploring career opportunities in media planning and public relations.

By the end of the lecture, students gained valuable learning outcomes, including a clearer understanding of the media planning process, exposure to industry practices, awareness of current trends, and motivation to explore careers in media, advertising, and PR.

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