Lala Lajpatrai Institute of Management

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Faculty Development
Programme 2023

FACULTY DEVELOPMENT PROGRAM

Title: BLUE OCEAN STRATEGY

Dr Gautam Trehan, Associate Professor of Lala Lajpatrai Institute of Management (LLIM) was invited as a resource person to conduct a two day FDP at Kagal Dist., Kolhapur.

Resource Person
Dr. Gautam Trehan, Associate Professor, LLIM, with almost 19 years of industry experience in Pharmaceuticals, FMCG, Food Processing industries and 10 years of teaching experience.
He has completed his PhD and Master in Marketing Management with distinction from University of Mumbai. He has written and published over 20 plus articles and research papers for national & International conferences and Journals (Scopus, ABDC, UGC Care Journals). He also has to his credit one Patent & a book on Strategic Management (3rd edition)

Date
15th & 16th December, 2023

Venue
HOLYDEN ENGLISH MEDIUM SCHOOL
TAL. KAGAL, DIST KOLHAPUR

Faculty In charge
Dr. Gautam Trehan & Prof Nitu Nair

Description
Topic Covered in session

It was a two- day program featuring a mix of lectures, discussion, case analysis and workshop wherein real life situations in corporate was discussed.

Day 1
What is Strategy? Meaning, Definition
Tools of Strategy? (Red Ocean)
Red Ocean Strategy
Relevant Case Study
Red Ocean Strategy & Case Discussion
Creating Blue Ocean Strategy
The impact of Creating Blue Ocean
Value Innovation: The corner stone of Blue Ocean Strategy

Day 2
Case Studies discussion
Formulating & Executing Blue Ocean Strategy
The Four Action Frame work
Eliminate-Reduce- Raise- Create Grid
Three Characteristics of a God Strategy
Reading the Value
Strategy Canvas

FDP OBJECTIVES:
To strengthen the faculty member’s understanding of Blue Ocean Strategy concepts and principles.
To empower faculty with practical tools and methodology for teaching and research in Blue Ocean Strategy.
To develop Blue Ocean Strategy for organization in order to upgrade from the competition through Value Innovation simultaneously pursuing differentiation & low cost.

This Certificate Course was a great success due to continuous efforts of Dr. Gautam Trehan and Prof Nitu Nair with the support of our respected Chairman- Dr. Kamalji Gupta and LLIM Director- Dr. H. J. Bhasin.

Dr. Gautam Trehan
Prof. Nitu Nair

Dr. H.J.Bhasin,
Director, LLIM

FACULTY DEVELOPMENT PROGRAM - 2023