Lala Lajpatrai Institute of Management

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AD- MAD Show

The Marketing Department organized an Ad-Mad Show for MMS 2nd Year Marketing students on 29/09/2025, focusing on the theme “Rural Products catering to Rural Markets.” The activity aimed to enhance students’ creativity, communication, and marketing skills by encouraging them to design innovative advertisements relevant to rural consumers. Students, divided into groups, presented humorous and engaging ads through skits, jingles, slogans, and role plays for products such as farm equipment, dairy items, solar lamps, and fertilizers. The event not only provided a fun and interactive learning experience but also helped students apply theoretical concepts of rural marketing to practical scenarios. It boosted their confidence, teamwork, and presentation abilities while highlighting the importance of cultural sensitivity and local appeal in rural advertising. The enthusiastic participation and positive feedback from both students and faculty made the activity a successful experiential learning platform.

 

The Ad-Mad Show proved to be an interactive and experiential learning platform for MMS 2nd Year Marketing students. It not only improved their communication and creative skills but also strengthened their understanding of rural markets, which form a crucial part of India’s economy.

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The Marketing Department organized an Ad-Mad Show for MMS 2nd Year Marketing students on 29/09/2025, focusing on the theme “Rural Products catering to Rural Markets.” The activity aimed to enhance students’ creativity, communication, and marketing skills by encouraging them to design innovative advertisements relevant to rural consumers. Students, divided into groups, presented humorous and engaging ads through skits, jingles, slogans, and role plays for products such as farm equipment, dairy items, solar lamps, and fertilizers. The event not only provided a fun and interactive learning experience but also helped students apply theoretical concepts of rural marketing to practical scenarios. It boosted their confidence, teamwork, and presentation abilities while highlighting the importance of cultural sensitivity and local appeal in rural advertising. The enthusiastic participation and positive feedback from both students and faculty made the activity a successful experiential learning platform.

 

The Ad-Mad Show proved to be an interactive and experiential learning platform for MMS 2nd Year Marketing students. It not only improved their communication and creative skills but also strengthened their understanding of rural markets, which form a crucial part of India’s economy.

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