Established in the year
MDP on “Demystifying Digital Marketing was held online, dated 28/08/2021 from 10.00am-1.30pm
Other particulars:
1. Number of faculty present : 2 2. Name of faculty absent : Nil 3. Number of students attended : 85 4. Number of Guest Speakers, names, designations: Mr. Rituraj Bidwai, Digital Marketing Head, Sobha Ltd 5. Brief report of the proceedings of the seminar speaker wise:
Following topics which were covered in the programme:
a. Fundamentals of digital marketing
b. SEM - Structure of campaigns
c. SEO - Best practices to increase organic reach
d. Heatmaps - how can it help you in developing better UI/UX
e. How to bring everything together to reach out to specific set of audience
f. KPIs to look at when you are developing a digital marketing plan
The programme was appreciated and well received by the students. According to the participants,
The programme was beneficial and added a massive value to their knowledge, w.r.t. the digital marketing content.
MDP Coordinator : Prof. Gagan Bhatia & Prof. Ritika Vohra Kathuria
Director
Chairman
Income and Expenditure statement of MDP on Demystifying Digital Marketing
Items Amount (Rs.) Items Amount(Rs.)
1) Participation fee@50/- X 86 students 4300/- 1) Honorarium to Speaker 4000/-
Total =
4300/-
Total =
4000/-
Total Revenue =Rs. 4300/-
Total expense= Rs. 4000/-
Surplus= Rs. 300/-