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Management Development Program-2021

MDP Report on Demystifying Digital Marketing

MDP on “Demystifying Digital Marketing was held online, dated 28/08/2021 from 10.00am-1.30pm
Other particulars:

1. Number of faculty present : 2
2. Name of faculty absent : Nil
3. Number of students attended : 85
4. Number of Guest Speakers, names, designations: Mr. Rituraj Bidwai, Digital Marketing Head, Sobha Ltd
5. Brief report of the proceedings of the seminar speaker wise:

Following topics which were covered in the programme:

a. Fundamentals of digital marketing
b. SEM - Structure of campaigns
c. SEO - Best practices to increase organic reach
d. Heatmaps - how can it help you in developing better UI/UX
e. How to bring everything together to reach out to specific set of audience
f. KPIs to look at when you are developing a digital marketing plan

The programme was appreciated and well received by the students. According to the participants,
The programme was beneficial and added a massive value to their knowledge, w.r.t. the digital marketing content.

6. Revenue collected from participation fee: 4300
7. Financial assistance received : None
8. Total Revenue collected: 4300
9. Expenditure on honorarium chief guest wise : 4000
10. Miscellaneous other expenses : Nil
11. Total Expenditure : 4000
12. Net Revenue accrued to the Institute :
13. Net Surplus or loss accrued to the Institute : 300
14. Any other details : Screenshots of the event, Income & Expense Statement attached

MDP Coordinator : Prof. Gagan Bhatia & Prof. Ritika Vohra Kathuria



Income and Expenditure statement of MDP on Demystifying Digital Marketing
Items Amount (Rs.) Items Amount(Rs.)
1) Participation fee@50/- X 86 students 4300/- 1) Honorarium to Speaker 4000/-
Total = 4300/-      Total = 4000/-

Total Revenue =Rs. 4300/-
Total expense= Rs. 4000/-
Surplus= Rs. 300/-