Lala Lajpatrai Institute of Management

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Masterclass by International Expert

Masterclass by International Expert

College Name

Lala Lajpatrai Institute of Management

                                                                                                     

Name of the Event 

Masterclass by International Expert

Resource Person / Judge

Mr. Deepal Shah, Senior IT Instructor, Essex County College, USA

 

Date & Time

24th August, 2026 10.30 A.M. IST

 

Faculty In charge

Prof. Manisha Sayani

 

 

Description

 

The International Expert Masterclass organised by Lala Lajpatrai Institute of Management (LLIM), Mumbai, was designed to provide MMS students with a global perspective on the rapidly evolving intersection of technology and marketing. The session focused on the theme “From Connected Consumers to Intelligent Marketing: The Role of IoT and AI in Marketing Research and Digital Marketing.”

The masterclass explored how Internet of Things (IoT), Artificial Intelligence (AI), predictive analytics, and consumer data are transforming contemporary marketing practices. Students gained insights into how connected technologies can generate deeper consumer understanding, enable personalization, support data-driven decision-making, and help marketers develop more intelligent and effective marketing strategies.

The international dimension of the session enabled students to benefit from the academic and professional expertise of Mr. Deepal A. Shah, Senior IT Instructor at Essex County College, USA, bringing a global and interdisciplinary perspective to the application of emerging technologies in marketing.