Dr. Muppavaram Gowri Shankar
B.Sc. (Maths), MBA (Marketing).
UGC-Net(Management), Ph. D(Management) Assistant Professor
Educational Qualification :
Dr. Gowri Shankar has completed his graduation in B.Sc (Mathematics) with first class and MBA in Marketing with first class from Dr.G.R.Damodaran College of Science, affiliated to Bharathiar University, Coimbatore, Tamilnadu. He has completed his Ph.D. in Management from JJT University, Rajasthan.
Industry Experience :
After completing MBA, he started his career in the textile industry as a management trainee and elevated to the position of department head- marketing in four years. As he developed interest in teaching, he moved into academics to explore and learn the deeper aspects of being an academician.
Teaching Experience :
He has over 10 years of teaching experience in the management education. He has worked as a faculty in the reputed management institutes both in Andhra Pradesh & Mumbai.
Subject Expertise :
Marketing Research, Consumer Behaviour, Research Methodology, Distribution & Supply Chain Management, Operations Research, Business Mathematics and Quantitative Methods in Management.
Specific Proficiency :
He possesses experience and skill to handle various research projects relating to marketing research. He has expertise in simulating and analysing data by using SPSS package.
Other areas of Interest :
In addition to teaching , he is involved in coordinating seminars and paper presentations to facilitate in the brand building of the institute. He has contributed articles in the management publications and journals on topics covering marketing strategies, supply chain management, consumer behavior etc. He is also associated with the publications of journals and books on technical papers of seminars. He has been working as the member of library, sports and other committees.