Lala Lajpatrai Institute of Management (LLIM), one of the leading business schools in Mumbai, is wedded to the task of providing quality management education and research. LLIM endeavours to enhance students’ innate potential and transform them into efficient performers by equipping them with the appropriate knowledge, skill and attitude. As part of this overall vision of LLIM, national seminars are organized every year on topics which are relevant for the prevailing economic environment.
Over the past few years, digital technologies have redefined the traditional meaning of marketing. As a result of this paradigm shift, marketers of products and services, to survive and thrive in this rapidly changing business environment, are resorting to various novel ways to connect and engage with the customer and hoping that these will create a sustainable competitive advantage. Against this backdrop, a National Seminar on “Innovations in Marketing: Challenges and Opportunities” was organized by Lala Lajpatrai Institute of Management (LLIM) on 18th March, 2017.
In his inaugural address, Mr. Deepak Chhibba, a business consultant and a global business management executive having more than 40 years of experience highlighted different aspects of innovations and implications on the business. Following him, Mr. Shiv Bhasin enlightened the audience on the concept of “Crowd-funding”. Further, Mr. Rushabh Vasa, Director, Instinct Media highlighted a growing significance of Digital Media and its role in Innovations in marketing. Next speakers, Mr. Akshay Mehta and Mr. Priyank Savla shared the stage and spoke on ‘Destination Marketing’ and ‘Sports Marketing’ respectively.
After that, well-researched papers by students of LLIM were presented on issues related to various emerging marketing paradigms. The seminar was well attended by nearly 400 delegates. It was a rich learning experience by all and had led to additional knowledge of students, faculty members, researchers and practitioners in the field of marketing.