Management Development Program

Program particulars:

  • Topic – Digital Marketing: Unlock the Opportunity for You
  • Dates – 28th & 29th November, 2015 (Sat - Sun)
  • Time – 10.00 am to 5.30 pm, both days
  • Venue – Computer Centre, Room no – 611

Program Content:

  • Digital Marketing Perspective & Opportunities Offered
    • Introduction, Internet, Marketing, Internet Marketing, Digital Marketing, Offline vs Online Marketing, Opportunities offered by digital marketing.
  • Digital Marketing Tools & Applications Understanding - I
    • Social Media Marketing, Its Trends and Evolution, Introduction to Facebook, Facebook for Business, Facebook Promotion and Analytics.
    • Introduction to Twitter, How to use Twitter for Business, Tools and Techniques for Twitter, LinkedIn, LinkedIn for Business (B2B & B2C), Instagram, Instagram From a Marketing View, Pinterest,  and Its importance in Business.
    • Email Marketing, How to apply Mass Mailing, Short Cuts for better open rate of Email, Email for better conversion in sales.
    • Blogging, Blogging For Business, SEO.
  • Content Marketing
    • Content Marketing, Practical Implementation of Content Marketing, Website Creation, Link Customization.
  • Power of Google Advertising & Analytics
    • Google Adwords, YouTube Advertisement, Google Analytics, Google Drive, Google Hangout.
  • Online Reputation Management
    • Case Studies and its evaluation
  • The Mobile Customer Experience Cannot be Ignored
    • Could Mobile be marketers magic bullet, The Beauty of Marketing in the eye of Customer, Are your cross- channel marketing missing mobile, Mobile responsible for rise in email open rates.
  • Digital Marketing Guide
    • Rules, Regulations and Etiquettes.
  • Developing Effective Digital Marketing Strategy
    • Do's and Don’ts of Digital Marketing, Strategy, Planning, Implementation and ROI.

Program Arrangements:

  • Conducted at Computer Centre on 6th floor, room no 611
  • Each participants were given desktop and access to internet for practical demonstrations and live experiments
  • Seminar hall, Room no-610 was used for catering purpose
  • Morning tea/coffee with cookies, followed by lunch and late noon tea/coffee with cookies were served by the institute
  • Program kit was provided on registration containing plastic folder with information, colour leaflet, conference note pad, schedule, feedback form along with writing pen
  • Spiral bound book on ‘Digital Marketing’ was given as a courseware at the end
  • Program banner was displayed at the prominent place

Program Coordinators:

Mr. AaryendrRajpurohit

  • He is a Digital Marketing Coach, Consultantand a Visiting faculty.
  • He has done his BFM in Share Market, MMS in Marketing.
  • Last one year he is teaching Entrepreneurs, Corporate Houses and Management colleges in Digital Marketing.
  • He is also pursuing Phd in Digital marketing.
  • He is an author, his book on Digital Marketing will soon be launched


Prof. Ashish Hathi

  • Faculty in Marketing.
  • Total 30 years of working experience with 15 years in B2C and 15 years in B2B domain.
  • He has teaching experience as visiting faculty since 2000.
  • He is well versed with subjects like Brand Management, Marketing He, B2B Marketing, Service Marketing, Consumer Buyer Behaviour, Integrated Marketing Communication (IMC), CRM, International Marketing, Marketing Communication & PR etc.