Management Development Program

Program particulars:

Topic – "Digital Marketing: Unlock the Opportunity for You"

    • Dates – 14th & 15th May 2016 (Sat - Sun)  and 25th & 26th February, 2017 (Sat - Sun)
    • Time – 10.00 am to 5.30 pm, both days
    • Venue – Computer Centre, Room no – 611

Curriculum Outline:

  • Introduction to Digital Marketing
  • Website, Microsites & Landing pages
  • Search Engine Optimization (SEO)
  • Pay Per Click Marketing
  • Display Advertising
  • Website Analytics
  • Social Media Marketing
  • Email Marketing
  • Mobile Marketing
  • Digital Marketing Planning
  • Web Content
  • Digital Communication
  • Online Competition Analysis
  • Campaign strategizing

 Program Arrangements:

  • Program was arranged in the Computer lab
  • Each participants were given desktop and access to internet for practical demonstrations and live experiments
  • Breakfast, lunch and dinner were served to the participants
  • Digital Marketing kit containing information on digital marketing, note pad, feedback form etc was provided to each of the participants

Program Coordinators:

Mr. Aaryendr Rajpurohit
BFM (Share Market), MMS (Marketing), Pursuing PHD in Digital Marketing.
He is a Digital Marketing Coach, Consultant and a Visiting faculty. He is a certified trainer for Corporate Houses and Management colleges in Digital Marketing.


Prof. Ravi Rupareliya

  • Faculty of Finance.
    He has a 9 years of working experience, out of which 4 years in academics and more than 5 years corporate experience in the field of Accounts & Auditing, Taxation, Consultancy, ROC Related work etc.
    He is well versed with subjects like Financial Management, Cost Accounts, Financial Accounting, SAPM, FAM, Derivatives, and Direct Taxation Etc.